“Why Management Ideas Matter” – article in Harvard Business Review Blog

I just read this article and found the writers’ (Des Dearlove and Stuart Crainer, founders and directors of the Thinkers50) arguments quite compelling, about the importance of management ideas today.

In any field, including business, ideas are important. A simplistic notion, maybe, but with implications. Every idea brings with it its own uniqueness and potential for the field it is related to. Businesses struggle when faced with new threats to their way of doing things: the production and delivery of their services at speed, advertising and promotion in an age of message overkill, recruitment of the right talent, diminishing resources, etc. New entrants keep overturning traditional ways of doing things, and that’s why old solutions do not have much impact anymore. Business thinkers provide fresh perspectives and solutions produced from their research and insights, and it pays sometimes to listen to their wisdom to benefit from their ideas.

The simple reason is this: management ideas helps management gets things done.

Read the article here.